Marketing ROI: Now More than Ever
The supplier community is facing renewed pressure as Foran works to bring Walmart “back to its roots.” Back to basics may be a good thing, but it is certainly putting pressure on...
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Blog
Resources, articles, and podcasts that focus on the needs and interests of suppliers working with Walmart or aspiring to do so.
Most Recent News
Retail Link: Dashboard or Reports?
It has been a tradition with Walmart suppliers for decades: Monday morning, you print out the report you set up to run on Sunday night, cleverly beating the information traffic jam. Except that this...
READ MOREYour Invoice Match Rate
You’d like to cut out deductions on your invoices, but there are so many moving parts in the path from your company to Walmart stores that you’re overwhelmed. Sound familiar? Here’s...
READ MOREWalmart Gives Up on Wind Energy?
Walmart had three small wind power installations in three different store parking lots, but one has now been removed. The 12 turbines at a Worcester, Massachusetts, Walmart Supercenter were in place...
READ MOREPersonal Protection Equipment (PPE)
A large part of Walmart’s Responsible Sourcing initiative is focused on worker safety. Some aspects of worker safety may be complex – keeping tabs on overseas factories to make sure...
READ MOREShake Up in Walmart Grocery
Walmart has been making changes in its high-level staffing, and more changes are on the way in grocery, according to The City Wire. Basing their claims on a leaked internal memo, the Arkansas news...
READ MOREWalmart Moms
Once you have your brand established in social media, it’s time to look for more options, and one of the most effective for CPG companies is brand ambassador activation or influencer marketing....
READ MOREWalmart’s Social Media Example
Looking for a good example of social media use in the CPG/Retail world? Try Walmart. Their social media icons are modestly placed at the bottom of their website, but they have plenty of followers and...
READ MOREConnecting Social Media and In-store Events
In-store or parking lot events can be great for suppliers. Introducing a new product, introducing products to a new target market (as Clorox did with their Hispanic customers), or reinforcing your...
READ MOREWalmart Supplier Glossary: RS
RS – Responsible Sourcing This one is actually a little bit tricky. On the one hand, Walmart is seriously committed to responsible sourcing, and suppliers must also be committed, or risk real...
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