Sam’s Club is advancing its Member Access Platform (MAP) by integrating new data tools designed to enhance its “Retail Experience Network.” These enhancements aim to deliver a seamlessly connected, omnichannel shopping experience, allowing brands to engage members across mobile, onsite, offsite, and in-club touchpoints.
Key Takeaways:
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Sam’s Club’s MAP now features advanced data tools like Brand Lift, CLTV, MTA, and AI-driven propensity modeling to help brands optimize campaigns and personalize customer experiences.
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The expanded “Retail Experience Network” supports a fully omnichannel approach, connecting brands and members at every stage of the shopping journey.
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Sam’s Club is developing additional offerings, including influencer content and generative AI, to further enhance engagement and product discovery.
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