Resources, articles, and podcasts that focus on the needs and interests of suppliers working with Walmart or aspiring to do so.
In this episode, 8th & Walton President & CEO Jeff Clapper discusses the importance of establishing a brand’s values, particularly since Gen Z consumers are eager to purchase from...
READ MOREThis week, Three-Minute Thursdays host Lainie Petersen is joined by Terry Clear, 8th & Walton’s Director, Replenishment & Sales Insights, to discuss Target’s decision to stop...
READ MORELanding a feature at Walmart is a huge opportunity — a chance to drive visibility, sales, and momentum for your brand in the world’s largest retailer. Done right, it’s a win for you, Walmart,...
READ MOREThis week, we spoke with 8th & Walton’s Chief Operating Officer Steven Bertram about this year’s back-to-school shopping experience. Below is a lightly edited transcript of our...
READ MOREHow Walmart Uses Finelines to Classify Products and Forecast Sales What Is a Fineline? A fineline refers to a group of items within a department that share similar seasonality or sales patterns....
READ MOREThis week’s Three-Minute Thursdays interview focused on Walmart’s “Who Knew?” campaign and the ways that all suppliers, not just Marketplace sellers, can benefit from this...
READ MOREEvery Walmart supplier—large or small—eventually faces the same operational reality: scheduled closings. Whether it’s a full-company holiday shutdown or simply an annual maintenance window,...
READ MORETariff-related price increases are being reflected in consumer online reviews. I recently sat down with Terry Clear, 8th & Walton’s Director of Replenishment & Sales Insights to get his...
READ MOREI recently sat down with Jeff Clapper, CEO of 8th & Walton, to discuss Walmart’s increased share of consumer discretionary spending and the opportunities this change creates for...
READ MOREOpportunity A fast-growing consumer packaged goods (CPG) brand with a culturally authentic and highly differentiated product secured an exciting opportunity: a Walmart buyer who not only loved their...
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