Walmart is undertaking a significant brand overhaul in 2025, rolling out a modernized logo and the high-profile “Who knew?” ad campaign featuring actor Walton Goggins. These moves aim to position Walmart as more than just a budget retailer and directly compete with Amazon and Target for a broader, more affluent customer base.
Key Takeaways
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Walmart’s “Who knew?” campaign and refreshed logo signal a deliberate shift to attract higher-income shoppers and modernize its image.
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The retailer is spotlighting its advancements in e-commerce, fast delivery, and on-trend apparel to challenge lingering perceptions.
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Walmart aims to compete directly with Amazon and Target by promoting expanded services and a broader, more upscale product selection.
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