Forrester: U.S. holiday sales to reach $1 trillion — ChainStoreAge.com

Forrester anticipates that holiday sales will reach $1 trillion this year:

“According to the new Forrester “‘;U.S. Online Holiday Retail Forecast 2024,’ total holiday retail sales in the U.S. will grow 3.7% year-over-year and reach $1 trillion in 2024, up from $964 billion during the 2023 holiday season. This predicted annual growth is lower than the previous four years but higher than the average of pre-pandemic years.“

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