Holiday shopping is set to defy economic and political uncertainty in 2025. The majority of consumers will spend as much or more on gifts than last year, with spending increases led by younger generations. Digital tools and personal values are reshaping how and where shoppers find and buy gifts, from the digital rise of Black Friday to alcohol topping gift lists.
Key Takeaways
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Nearly three-quarters plan to shop Black Friday, mostly online or on mobile, while social media fades as a source of gift discovery.
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Shoppers increasingly use AI tools and prioritize brands that match their beliefs, even paying more for mission-driven products.
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Alcohol surpasses toys as a popular gift, and regional differences show U.S. shoppers picking electronics while the U.K. favors food and drink.
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