FUNDAMENTALS OF DIGITAL MERCHANDISING FOR LEADERS
This 1-day workshop is aimed at retail and consumer brand leaders seeking to understand the fundamentals of digital retail, the evolving omnichannel consumer, and how to manage, lead, and organize an integrated omnichannel business unit for maximum effectiveness.
Dates & Locations
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- Root yourself in the fundamentals of digital retail and the modern consumer.
- Contrast the legacy elements of world-class merchandising that
remain evergreen to those stemming from the growth of digital. - Gain a working knowledge of the key elements of digital
merchandising. - Discuss digital retail KPIs, measures of omnichannel retail
performance, and how digital performance is optimized. - Touch upon the emerging digital-first retail organizational design.
- Assess the current state of your businesses.
- Discover how to begin your transformation into a digital-first business team.
Meet Your Teacher
Scott Benedict is an accomplished retail merchant, educator, consultant, author, advisory board member, keynote speaker, and digital retailing executive with more than 35 years of diverse experience spanning traditional brick-and-mortar retailing, eCommerce, omnichannel, and international retail merchandising and operations.
Scott was a founding member of Walmart’s first eCommerce team and served as the Director of Site Merchandising & Web Analytics for SamsClub.com, as well as senior roles at BestBuy.com and Groupon. He also served as an Executive Professor and the Director of the Center for Retailing Studies at Texas A&M University’s Mays Business School. He sat on the Advisory Boards for the Texas Retailers Association, the Dallas-Fort Worth Retail Executives Association, and the Northwest Arkansas Tech Summit. Scott also hosts a podcast series titled “The Digital Front Door” as a Contributor to Doing Business in Bentonville, an organization dedicated to promoting and educating the community on omnichannel retail.
