Lessons from Walmart’s early sustainability push — Trellis.net

Photo by Noah Buscher on Unsplash

Andy Ruben, initially hesitant, became Walmart’s first sustainability chief in 2004 at the urging of CEO Lee Scott. Tasked with restoring public trust and addressing criticism, Ruben led the company’s early environmental efforts, setting ambitious goals and learning to bridge the gap between strategy and operations.

Key Takeaways:

  • Strategic thinkers can drive sustainability by connecting innovation with business needs.
  • Success in corporate responsibility requires understanding and communicating with operations teams.
  • Not all sustainability initiatives succeed; learning from setbacks and understanding systemic barriers is crucial.

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