Grocery store preferences differ sharply by age, with older consumers preferring supermarkets and younger generations gravitating toward discount chains like Walmart and Aldi. While supermarket satisfaction remains high, sensory experiences and human interaction drive increased spending and loyalty. Digital engagement is rising, but social media connections between shoppers and stores remain limited.
Key Takeaways:
-
Younger consumers prefer Walmart, Aldi, and club stores, while older shoppers favor traditional supermarkets.
-
Sensory elements and cashier interactions significantly boost satisfaction and spending.
-
Digital circular usage is growing, but social media engagement with supermarkets is still low.
8th & Walton is based in Bentonville: Walmart is our neighbor! Contact us today to set up a free consultation and see what a hometown advantage can do for your company.
