Three-Minute Thursdays: It’s Not a Match
This week, Three-Minute Thursdays host Lainie Petersen is joined by Terry Clear, 8th & Walton’s Director, Replenishment & Sales Insights, to discuss Target’s decision to stop...
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Resources, articles, and podcasts that focus on the needs and interests of suppliers working with Walmart or aspiring to do so.
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How to Make Your Walmart Feature a Win: 5 Questions to Nail Before You Launch
Landing a feature at Walmart is a huge opportunity — a chance to drive visibility, sales, and momentum for your brand in the world’s largest retailer. Done right, it’s a win for you, Walmart,...
READ MOREThree Minute Thursdays: Back-to-School
This week, we spoke with 8th & Walton’s Chief Operating Officer Steven Bertram about this year’s back-to-school shopping experience. Below is a lightly edited transcript of our...
READ MOREWhat is a Fineline?
How Walmart Uses Finelines to Classify Products and Forecast Sales What Is a Fineline? A fineline refers to a group of items within a department that share similar seasonality or sales patterns....
READ MOREWho Knew? & Supplier Digital Penetration — Three-Minute Thursdays
This week’s Three-Minute Thursdays interview focused on Walmart’s “Who Knew?” campaign and the ways that all suppliers, not just Marketplace sellers, can benefit from this...
READ MOREPlan Smart, Ship Smooth: Managing Supplier Closings with Confidence
Every Walmart supplier—large or small—eventually faces the same operational reality: scheduled closings. Whether it’s a full-company holiday shutdown or simply an annual maintenance window,...
READ MOREThree-Minute-Thursdays: Managing Negative Reviews: Tariffs, Transparency, and Customer Trust
Tariff-related price increases are being reflected in consumer online reviews. I recently sat down with Terry Clear, 8th & Walton’s Director of Replenishment & Sales Insights to get his...
READ MOREThree-Minute Thursdays: Supplier Discretion With Jeff Clapper
I recently sat down with Jeff Clapper, CEO of 8th & Walton, to discuss Walmart’s increased share of consumer discretionary spending and the opportunities this change creates for...
READ MORECase Study: Finding the Fastest Path to Walmart Shelves—Why Buyer Support Alone Isn’t Enough
Opportunity A fast-growing consumer packaged goods (CPG) brand with a culturally authentic and highly differentiated product secured an exciting opportunity: a Walmart buyer who not only loved their...
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