Walmart, other retailers use content to sell — PYMNTS.com

Walmart, Amazon, and other retailers are increasingly integrating content with product marketing:

“Amazon is not the only retail behemoth tapping streaming to encourage sales. Late last year, Walmart announced a collaboration with TikTok and Roku to launch its first shoppable series. Modeled after the standard Hallmark holiday movie formula — professional woman finds love around Christmastime upon returning to the town where she grew up — the 23-part “Add to Heart” series offered consumers the option to purchase the products they saw on screen.“

8th & Walton’s Walmart Item 360 Training Suite teaches your team the ins and outs of Walmart’s item management process.