Study: Consumers increasingly using AI to make purchasing decisions — ChainStoreAge.com

Consumers are increasingly turning to AI tools for help in deciding which products and services to purchase:

“Nearly six-in-10 (58%) have replaced traditional search engines with gen AI tools as their go-to for product/service recommendations, while nearly seven-in-10 (68%) consumers want gen AI tools to aggregate search results from online search engines, social media platforms, and retailers’ websites to provide a ‘one-stop shop’ for purchase options. Three-quarters of those surveyed say are open to gen AI recommendations, up from 63% in 2023.“

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