Analysts consider Walmart’s brand update — MarketingDive.com

Walmart’s brand refresh has attracted the attention of analysts, who are doing a deep dive into Walmart’s decision to update its “spark” logo:

“The last time Walmart refreshed its brand, the Great Recession loomed large, the iPhone was only a year old and a hyphen still split the retailer’s legal name. On Monday (Jan. 13), the big-box store unveiled the latest update to its visual identity, one meant to embrace the growing role that digital and cross-channel capabilities play in an industry that has seen its makeup altered by technology over the past two decades.“

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