The rise of GLP-1 weight-loss drugs such as Ozempic and Wegovy is beginning to reshape grocery shopping habits, with users significantly cutting back on processed and calorie-dense foods. Research shows households with GLP-1 users reduced grocery spending by 5.5% within six months, with higher-income households cutting back by 8.6%. The biggest declines were in sweet and salty snacks, only partly offset by modest increases in fresh produce and yogurt purchases. While some food companies are developing products tailored to these changing preferences, industry leaders largely expect the impact to remain limited and gradual, citing slow adoption rates and time to adapt.
Key Takeaways:
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GLP-1 users are reducing purchases of processed, calorie-dense foods, especially snacks.
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Spending on fresh produce and yogurt is rising slightly among these consumers.
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Food companies are beginning to adapt, but expect gradual change as adoption grows.
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