Walmart asks for higher ad spend — Forbes.com

Walmart is urging suppliers to spend more on its Walmart Connect advertising program:

“Walmart is pushing brands to increase their retail media spending by 25% year-over-year as part of joint business plans, despite many brands reporting stagnant sales growth from these investments. According to ADWEEK, brands are being asked to commit to additional media spend targets or risk losing key benefits in their supplier relationship with Walmart.“

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