Holiday shoppers return to stores — RetailDive.com

Almost half of all holiday shoppers plan to shop in-store this season:

“Signaling a return to brick-and-mortar shopping, 47% of shoppers plan to shop in physical stores this holiday season, according to a new Experian survey of 1,000 U.S. consumers. While half of baby boomers said they will shop in physical stores, 46% of Gen Xers and millennials, as well as 44% of Gen Zers, said the same.“

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