Consumer demand for BNPL surges — PYMNTS.com

A recent study shows that consumer demand for “buy now, pay later” plans is on the increase, outpacing the retailers that offer this payment option:

“This goes against consumer preferences, as revealed by the same study, which indicates that most consumers desire installment options linked to their cards and prefer merchants to provide them before making a purchase. Therefore, enabling split-payment choices, whether through credit cards, store cards, or BNPL, might be an overlooked opportunity to boost sales not only in gifts, consumer services, and nonessential retail products but also in discretionary spending.“

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