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Walmart is breaking from its traditional no-frills model by adding trained beauty advisers in stores as it upgrades assortments and ambiance for beauty shoppers. Key Takeaways Beauty experts on the...
READ MOREConsumers are planning to spend selectively this summer, cutting back on everyday categories like dining out and groceries so they can prioritize travel and wellness experiences that feel more...
READ MOREWalmart is bringing its fashion reinvention to SoHo with a pop-up focused on elevated private brands, cashmere, silk, and a “Devil Wears Prada 2” collaboration. Executive vice president of...
READ MOREWalmart is bringing clinical research into everyday community spaces through the Walmart Healthcare Research Institute and a new Clinical Trial Center collaboration with Care Access. Key...
READ MOREPepsiCo is using Walmart Connect as a full-funnel “shopper engagement network,” not just a performance channel. At POSSIBLE in Miami Beach, PepsiCo’s Mark Kirkham and Walmart Connect’s Kyle...
READ MOREWalmart Data Ventures has launched Scintilla Media Data Feed, an API that lets advertisers securely stream Walmart retail and operational data to their agencies and tech partners. The goal is to...
READ MOREWalmart Connect is rolling out new connected TV capabilities aimed at making streaming inventory easier to buy and more transparent. The expansion centers on Connect Select, a curated marketplace...
READ MOREWalmart’s latest annual report highlights strong U.S. e-commerce gains and a renewed push into Supercenters, all under an AI-driven, omnichannel strategy championed by CEO John Furner. Key...
READ MORESam’s Club is expanding its Member Access Platform (MAP) with new in-club, fuel-station, and experiential advertising options designed to surround members with coordinated brand touchpoints from...
READ MOREWalmart has released its 2026 Annual Report and Proxy Statement ahead of its June 4 shareholders’ meeting, with new President and CEO John Furner and Board Chair Greg Penner emphasizing a...
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