Sam’s Club is expanding its Member Access Platform (MAP) with new in-club, fuel-station, and experiential advertising options designed to surround members with coordinated brand touchpoints from parking lot to pump to aisle and beyond.
Key Takeaways
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Audio and in-club influence: Sam’s Club Radio now weaves brand messages into a live, music-driven broadcast across clubs, positioning audio ads to reinforce promotions and product benefits.
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Fuel pumps as media screens: At more than 500 locations, high‑resolution fuel screens now carry MAP-sold ads, turning time at the pump into opportunities to deliver offers, reminders, and brand storytelling.
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Omni experiences beyond the box: Expanded experiential programs like Race to the Club with Andretti Global, Win Summer with Sam’s Club, and Sam’s Football Club extend MAP outside club walls.
