Walmart is breaking from its traditional no-frills model by adding trained beauty advisers in stores as it upgrades assortments and ambiance for beauty shoppers.
Key Takeaways
-
Beauty experts on the floor: Trained advisers are now stationed in beauty aisles at an initial group of stores, with plans to reach more than 400 locations by year-end, offering personalized help on shades, ingredients, and TikTok-driven trends.
-
More premium, more inspiration: Walmart is bringing in higher-end brands such as La Roche Posay and others, moving beauty to the front of remodeled stores and building out beauty bar zones where customers can sample products and see what’s trending on social media.
-
Human advice as a differentiator: Beauty advisers receive focused training and use performance tools, and early hires say the role lets them spend time in one section, walk customers through options, and recommend products with more confidence than in their previous, more generalized positions.
