
Retail giant Target is under mounting pressure as it contends with backlash over scaling back diversity, equity, and inclusion (DEI) programs, intensifying competition from Amazon and Walmart, and heightened vulnerability to shifts in consumer spending. While Target’s customers are spending at similar levels as in previous years, more of that spending is now going to competitors.
Key Takeaways
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Target faces both external pressures and internal missteps, including backlash over DEI changes and operational errors.
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The company has lost market share to rivals as shoppers divert spending to Walmart, Costco, and Amazon.
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Target’s leadership remains optimistic, emphasizing adaptability and a renewed focus on consumer needs.
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