Walmart is expanding its role in AI-driven advertising, introducing sponsored prompts within its AI shopping assistant, Sparky.
Key Takeaways
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AI ads expand retail reach: Walmart is running ads in Sparky, its AI shopping agent, allowing brands to appear in customers’ product searches through sponsored prompts.
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Sparky drives engagement: The majority of Walmart shoppers use Sparky to check product availability and details.
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Automation and scale as edge: Walmart Connect plans to stand out through smart automation and the retailer’s massive customer base.
