Walmart Data Ventures is expanding its data ecosystem with Scintilla In-Store, a platform linking real-time store data to action at the store level.
Key Takeaways
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Store visibility
drives smarter, in-store execution: Walmart’s Scintilla In-Store connects data to action at the store level, allowing supplier field representatives to resolve issues in real time, helping to keep shelves stocked and customers satisfied. -
First-party ecosystems gain power: By providing store-level visibility and enhanced tools with Scintilla In-store, Walmart empowers supplier field representatives to prepare more effectively, complete store visits more efficiently, and improve oversight of product availability, resulting in more consistent field execution and a stronger experience for Walmart customers.
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Faster response to execution issues: Early alerts on stock or display problems could let brands react before promotions lose momentum.
