Walmart’s slogan, “Save money. Live better,” has been in use since the late 2000s, replacing its previous slogan, “Always low prices.” While both slogans focus on affordability, the newer one adds a quality-of-life message. Its recent “Walmart. Who knew?” campaign aims to update public perception, highlighting these innovations and encouraging customers to recognize how much the company has evolved.
Key Takeaways
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Walmart’s branding now emphasizes both saving money and improving quality of life.
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The company has expanded services and product selection to rival major online retailers.
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A new campaign seeks to shift public perception and showcase Walmart’s modernization.
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