Walmart uses data science to expand deliveries — FastCompany.com

Walmart is making use of data to better serve communities with e-commerce delivery services:

“The company has rolled out a new data-driven process for more precisely calibrating the delivery areas—what it calls “catchment areas”—around each of its thousands of U.S. stores. The new model, built with a mix of open-source software and in-house code, takes into account such factors as customer demand, driver capacity, and drive time. It computes these factors across points in a contiguous, hexagonal grid—similar to the pixels that make up a digital image—rather than relying simply on distance from a particular store or lower-precision divisions of the map-like zip codes.“

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