Walmart targets Gen Z with private label clothing line — Yahoo! Finance

By 8th & Walton | on June 13, 2024

Photo by S O C I A L . C U T on Unsplash

Walmart plans to relaunch “No Boundaries” apparel in an attempt to connect with Gen Z consumers:

“Walmart will relaunch its 30-year-old ‘No Boundaries’ private-label fashion line in July offering products popular with Gen Z including oversized tees and baggy jeans, Denise Incandela, executive vice president of fashion at Walmart U.S., told a conference in New York. The brand drives $2 billion in sales for Walmart annually.“

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