U.S. online grocery sales remained strong in April, reaching $9.8 billion-a 15.2% increase from the previous year and marking the ninth consecutive month above $9.5 billion. Delivery services led growth with $4.2 billion in sales, up 29% year-over-year, contributing nearly three-quarters of the monthly sales increase. Ship-to-home sales also rose 22.1% to $1.9 billion, while pickup sales remained flat at $3.7 billion amid growing demand for delivery.
Membership and subscription programs, such as Walmart+, played a key role in driving spending and loyalty. About two-thirds of households ordering groceries online from Walmart in April were Walmart+ members. These members spent over 40% more than non-members and were nearly 10% more likely to reuse the service, demonstrating the effectiveness of memberships in retaining customers.
Key Takeaways:
-
Delivery led online grocery growth in April, with a 29% year-over-year sales increase.
-
Membership programs like Walmart+ significantly boost spending and repeat usage.
-
Mass retailers are expanding their reach, driven by incentives and increased order frequency.
8th & Walton’s Walmart Accounting, Invoicing, and Deductions class can help your accounting team reduce costs and streamline your processes.
