Walmart Marketplace launches premium beauty shops — Yahoo! Finance

Beauty brands will now be able to open custom storefronts on Walmart Marketplace:

“For brands, the launch means custom storefronts rife with editorial content and product descriptions, and ‘a lot of space for branding and storytelling. Brands can really bring their story to life in a much deeper and richer experience,’ said Michael Mosser, vice president of categories, Walmart Marketplace.“

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