Walmart leans more heavily on its private brands — StoreBrands.com

As consumers continue to be cautious about spending, Walmart is leaning more heavily on its private brands:

“While the bettergoods launch grabbed the headlines a year ago, Walmart was also busy modernizing its existing owned brands. The No Boundaries brand, launched in 1994, accounts for $2 billion in sales, but Watkins felt that despite driving a large volume of product, it lacked cohesion.“

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