Walmart is celebrating the return of “The Beauty Event.” Running through Saturday, May 31, this omnichannel promotion features over 1,800 rollbacks and savings across a range of products.
Quick Insights:
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The Beauty Event runs through May 31, with over 1,800 beauty product rollbacks and savings.
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Walmart is piloting Beauty Bars in 40 stores, offering hands-on customer experiences and product sampling.
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Enhanced online experiences and editorial content are spotlighting trending beauty brands.
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The event is part of a broader strategy to engage customers with seasonal promotions and exclusive offers.
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Suppliers have new opportunities for in-store and online brand exposure during this high-traffic event.
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