Walmart+ launches Mother’s Day promotion — MarketingDive.com

Walmart+ is launching a second Mother’s Day membership promotion:

“Walmart+ is preparing for Mother’s Day with a second iteration of its ‘Mother of All Savings Memberships’ campaign. While last year’s effort focused on new moms like Cardi B and Stephanie Beatriz, this year’s iteration, titled ‘Moms Answer Moms’ and created with Deutsch LA, enlists celebrities with kids of all ages, including Paris Hilton and Whitney Cummings, as they answer top questions from social media.“

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