Walmart launches “Deals of Desire” ad campaign — RetailDive.com

Walmart has launched an “advertainment” series in hopes of sparking interest in its early holiday deals:

“Walmart’s latest advertainment play unites familiar faces from TV and film in a series of ads described in a teaser trailer as a “shocking, supernatural, action-packed, historical, Western drama.” By fusing Black Friday deals with nods to popular shows, the retailer hopes to elevate the connection between culture and commerce, said U.S. CMO William White.“

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