Walmart is gaining popularity on social media for its affordable and trendy fashion, especially in kids’ clothing, rivaling Target’s reputation. Influencers and shoppers are showcasing Walmart “haul” videos, praising the style and value of its house brands. Recent efforts to revamp Walmart’s apparel, including new brands and improved displays, have led to a 23% rise in online clothing sales.
Key Takeaways
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Walmart’s fashion offerings are now seen as trendy and affordable, drawing social media buzz.
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Apparel sales at Walmart are surging, outpacing competitors like Target and Amazon.
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Higher-income shoppers and bargain seekers are increasingly choosing Walmart for both groceries and clothing.
8th & Walton is based in Bentonville: Walmart is our neighbor! Contact us today to set up a free consultation and see what a hometown advantage can do for your company.
