Walmart will debut “Add to Heart,” a fully shoppable romcom series, in December:
” Walmart is bringing together two favorite traditions this holiday season: shopping and watching RomComs. The retailer is launching ‘Add to Heart’ — a new opportunity for customers to find holiday gifting inspiration while tuning in to the 23-part series … a RomCommerce of sorts. ‘Add to Heart’ is a first-of-its-kind shoppable commercial series featuring items at the top of holiday wish lists, making it seamless for customers to watch, shop and swoon with each scene.“
8th & Walton’s Walmart OTIF and Nova class will help you stay in compliance with Walmart’s OTIF standards.