Walmart Connect expands options — ChainStoreAge.com

Walmart Connect is undergoing a revamp: New enhancements include additional touchpoints, self-serve options, and media partnerships:

“The discounter is expanding the options it offers advertisers on Walmart Connect (launched in 2021 as a revamped version of the Walmart Media Group) to enable advertisers to drive more effectiveness with their overall media spend. It is designed to provide advertisers the ability to serve personalized, time- and context-specific ads across customer touchpoints including media placements on in-store TV walls and self-checkout screens, Walmart digital properties, mobile devices and corporate events.“

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