Most consumers plan to tighten summer spending, prioritizing saving over discretionary purchases as gas and grocery costs stay elevated. Many will still travel, but they expect to take fewer trips and shift more of their food and entertainment budgets back home.
Key Takeaways
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Saving comes first: A large majority say saving money is a top summer priority, and most report it matters more than last year as higher fuel and food costs squeeze household budgets.
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Home replaces going out: Consumers plan to cook, grill, and entertain at home more often, boosting spend on staples like fresh produce and meat while pulling back on dining out and trips.
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Discretionary spend softens: Categories such as toys, party supplies, and alcohol are losing share as shoppers rebalance baskets toward essentials and look to promotions and value to guide brand choices.
