Study: Walmart most effective department store TV advertiser — ChainStoreAge.com

A recent study showed that Walmart leads the pack in television advertising effectiveness within the department store category:

“The report found that Walmart was the category’s most effective convergent TV advertiser, driving 144% more per-person, per-second engagement than the average department store brand.  Target and Old Navy rounded out the top three, followed by Kohl’s and T.J. Maxx.“

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