Sam’s Club MAP offers new, enhanced features — SamsClub.com

Sam’s Club MAP now offers advertisers enhanced features:

“Now advertisers have the ability to see exactly what revenue is generated by which ads, demonstrating measurable return on ad spend (ROAS) for omnichannel campaigns. Sam’s Club pioneered this innovation and is among the first and possibly the only retail media platform to connect search and sponsored product ads to offline sales. For Sam’s Club MAP advertisers, overall ROAS has increased an average of nearly 30% since adding in-club sales to the attribution mix.“

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