Sam’s Club invites members’ input into new products — StoreBrands.com

Sam’s Club has launched a new program, The Member’s Mark Community, that allows members to offer their opinions under consideration by Sam’s Club’s buyers:

The Member’s Mark Community, an opt-in network, allows Sam’s Club members to offer input on products before they hit the shelves. This includes voting on exclusive flavors to testing and trialing new items. Company officials said the continuous flow of feedback is the cornerstone for guiding the large-scale development of products to ensure new items align with members’ needs and preferences.

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