Shoppers are increasingly responsive to in-store advertising, with a majority reporting purchases influenced by on-screen promotions. Rising acceptance across store zones underscores the growing role of retail media in shaping decisions at the point of sale, where most grocery choices are still made.
Key Takeaways
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In-store ads driving purchases: Nearly two-thirds of shoppers have bought products after seeing in-store ads.
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Growing shopper acceptance: Receptivity to in-store screens has increased significantly across all demographics and store areas, especially at entrances and checkout.
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Point-of-sale influence remains strong: With most purchase decisions made in-store, retail media is becoming a critical tool for brands to engage shoppers at key moments.
