Retailers have invested in the quality of their private label brands and a recent Consumer Reports article reveals that many store brands are as good as, if not better, than their brand-name counterparts:
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8th & Walton consists of retail industry experts with a combined 200+ years of Walmart and Walmart supplier experience. Having helped hundreds of CPG companies in their efforts to be better supplier partners to the world's most influential retailer, the 8th & Walton editorial team prides itself on being a go-to resource for Walmart supplier news and insights.
