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Stockouts are increasingly undermining customer loyalty, with new data showing that frequent inventory gaps are pushing shoppers to switch brands and retailers.
Key Takeaways
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High risk to loyalty: 82% of consumers would try a competitor due to stockouts, and 62% have already switched brands.
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Common and disruptive issue: Shoppers encounter stockouts multiple times per year online, often leading them to purchase from another retailer or temporarily switch brands.
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Category and brand impact varies: Grocery sees the most stockouts overall, while fashion and beauty generate the highest complaint rates.
