New weight loss drugs impact grocery segment — FoodDive.com

The use of new weight loss drugs such as Ozempic has created a demand for foods that address the needs of those who use these medications:

“Manufacturers looking to create products that cater to this growing market segment – which according to recent research from Goldman Sachs could be as much as 15 million people, or 13% of the U.S. population, by 2030 – should focus on creating products that meet their new needs for protein and hydration, and gentle foods that can help with the gastrointestinal side effects, Stuckey said.“

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