Many consumers “pessimistic” — ChainStoreAge.com

Many consumers remain concerned about prices, which creates a challenge for retailers:

“According to the new ‘Consumer Spend Report’ from cash back app Upside, despite a cooling inflation rate, 56% of surveyed consumers perceive the economy as worse than it was in 2023. Nine-in-10 (89%) respondents are relying on coupons or promotions to control spending, with younger consumers aged 18-24 and larger households expressing the most pessimism with their own financial situation.“

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