Parents are expected to focus on value as they prepare for back-to-school shopping this fall. Many are willing to take on debt to cover costs, making deals, loyalty programs, and affordable store brands more important than ever. Most parents say they will prioritize low prices for school supplies, but many are also willing to pay more for high-quality items in categories like health, clothing, and food. Coupons and loyalty programs will heavily influence where families shop, and most shoppers want brands to offer personalized rewards based on past purchases.
Key Takeaways:
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Parents seek value and personalized deals for back-to-school shopping.
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Health concerns are increasingly shaping purchase decisions.
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Social media and children’s preferences strongly influence what families buy.
8th & Walton’s Walmart Accounting, Invoicing, and Deductions class can help your accounting team reduce costs and streamline your processes.
