Influencers, advertisers, drive Black Friday Sales — PYMNTS.com

By 8th & Walton | on November 27, 2023

Photo by CardMapr.nl on Unsplash

Many Black Friday shoppers note that their purchasing decisions were impacted by influencers and advertisers:

“In fact, according to recent data from ‘Black Friday 2023: Consumers Widen Their Search for Holiday Bargains,’ drawing from a Nov. 25 survey of 2,691 consumers, 7 out of 10 shoppers acknowledge that advertisements, influencers and media played a significant role in influencing their purchasing decisions.“

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About the Author

8th & Walton consists of retail industry experts with a combined 200+ years of Walmart and Walmart supplier experience. Having helped hundreds of CPG companies in their efforts to be better supplier partners to the world's most influential retailer, the 8th & Walton editorial team prides itself on being a go-to resource for Walmart supplier news and insights.

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