Influencers a part of food & beverage marketing mix — FoodDive.com

Food & beverage suppliers look to social media influencers to promote their products:

“I really think that 2024 is the year that we see a shift in the way brands show up on social media, particularly larger enterprise brands,” said Marie La France, vice president of growth at Billion Dollar Boy — a global influencer marketing agency — in an interview with Food Dive.“

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