Holiday sales rose by 9% due to mobile sales increase — Reuters

By 8th & Walton | on January 9, 2025

Mobile sales have been credited by analysts for the overall increase in holiday sales in 2024:

“Retailers, including Walmart and Target spent more on ads, offered early discounts and targeted promotions, and used artificial intelligence to drive sales during a shorter holiday season and draw in bargain-hungry customers.“

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