GLP-1 medications, AI, impact food and beverage industry — FoodDive.com

Consumers are changing their dietary habits, in part due to the availability of new weight loss medications, access to AI tools, and increased dietary knowledge:

“As the use of GLP-1 medications explodes, consumers continue to seek better-for-you foods and drinks, which opens a window of opportunity for companies looking to capitalize on the growth. Products with higher protein and less sugar content are benefiting from the boom, and heightened awareness on ultra-processed foods is leading some consumers to change their diets. Many analysts think the trend will accelerate this year, which may challenge the established dominance of packaged food companies, forcing them to revamp their formulas.“

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