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Gen-Zs cut back on spending — ChainStoreAge.com

By 8th & Walton | on October 15, 2023

Photo by S O C I A L . C U T on Unsplash

Concerned about the economy, Gen Z is cutting back on spending:

“Nearly three-quarters (73%) of Gen Zers say they’ve altered their spending habits in the past year, including by cooking at home more frequently (43%) rather than dining out, spending less on clothes (40%) and limiting grocery purchases to the essentials (33%), according to Bank of America’s most recent Better Money Habits survey. An even higher number (85%) of Gen Z reported having ‘one or more barriers’ to achieving financial success.“

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About the Author


8th & Walton consists of retail industry experts with a combined 200+ years of Walmart and Walmart supplier experience. Having helped hundreds of CPG companies in their efforts to be better supplier partners to the world's most influential retailer, the 8th & Walton editorial team prides itself on being a go-to resource for Walmart supplier news and insights.

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